Tourism Cluster Initiative

The main objective of the Iceland Tourism Cluster Initiative is to promote competitiveness and value creation within the Icelandic tourism industry, and to develop a co-operating forum for different stakeholders where the main focus is on linking them together and opening up for interaction between them.

Iceland Tourism Cluster heor image

The members of Iceland Tourism Cluster Initiative are 45 from all over the value chain of Tourism. The cluster network consists of travel agents, tour operators, hotels, attractions and activities, restaurants, airlines, public relations, IT solutions, maintenance service, engineer service, banks, foreign exchange, law firms, educational institutions and retail.

The members of the Iceland Tourism network agree to:

  • Enhance and reinforce collaboration and cooperation
  • Increase innovation in the tourism business
  • Improve professionalism and quality
  • Strengthen the infrastructure
  • Be responsible in their work


Ásta Kristín Sigurjónsdóttir

Iceland tourism cluster logo